Echo Park Rising is one of the most established festivals in the Los Angeles music scene. It’s a neighborhood block party with 300+ bands hosted at 10+ venues in Echo Park.
The festival had been using the same branding for a few years. While they wanted to keep the logo in tact, they wanted to reimagine it’s presentation. These are just a few of the graphical treatments that I created for a new spin on the logo.
With these concepts, I tried to capture the essence of summer, with bright, lively tones and fun shapes.