4 Positioning Tactics That Every Musician Ought To Know

Created: 31 Jan 2019  / Categories: Creative Direction, Marketing

When I was in high school, I would go to 3-4 shows a week, sometimes more. I just loved live music so much. Before I could drive, my mom would

Tech-y Tips for Merch Design

Created: 18 Jan 2019  / Categories: Creative Direction, Graphic Design, Marketing

If you’ve been following my posts over the past few days, we have been exploring the various aspects of merchandise design, and why it’s important.  Hopefully, by now, you have

The Art of Creating & Selling More Merchandise

Created: 17 Jan 2019  / Categories: Creative Direction, Graphic Design, Marketing

The importance of solid merchandise designs is no secret to folks in the music biz. They’re not only a reflection of your brand (or band!), but also can be a

[CASE STUDY] How I Made My Client Stand Out In 3 Days

Created: 16 Jan 2019  / Categories: Creative Direction, Graphic Design

A few months ago, an old friend that I used to book shows with back in college reached out to me. I hadn’t talked to this guy in a few

How to Sell Tickets Without Social Media

Created: 18 Dec 2018  / Categories: Marketing

You'll hear it time and time again. The money is in your email list...

8 Proven Strategies for Getting More Instagram Engagement for Your Band

Created: 03 Dec 2018  / Categories: Marketing

I think we can all agree that Instagram is vital component to a successful marketing plan in the live music space. People love looking at pictures, and Insta is a

4 Tricks the Experts Use to Optimize Facebook Ad Spend

Created: 28 Nov 2018  / Categories: Marketing

I get it – the Facebook Ads Manager can be daunting, with the interface getting more and more complex by the minute. Some of my clients have spent hundreds of