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Music Events Pitch Deck Tips To Help You Get Sponsored

Created: 19 Mar 2019  / Categories: Marketing

Having worked in the music industry for as long as I have, I often get questions about music events sponsorship. Creating a customized pitch deck is a critical factor in securing this kind of ...

Instagram Audience Growth Strategies That Establish Brand Credibility

Created: 04 Mar 2019  / Categories: Marketing, Social Media

A question that I get a lot is "how do I build an Instagram audience?" The answer to this is not simple or straightforward. There are many different ways that you can build your audience.

4 Positioning Tactics That Every Musician Ought To Know

Created: 31 Jan 2019  / Categories: Creative Direction, Marketing

When I was in high school, I would go to 3-4 shows a week, sometimes more. I just loved live music so much. Before I could drive, my mom would graciously transport me to and from these shows.

Merch Design Tech-y Tips for Pixel-Perfect Products

Created: 18 Jan 2019  / Categories: Creative Direction, Graphic Design, Marketing

So you've got an epic new merchandise design, and you're ready to send it off to the printer. But when you get the proof back, it doesn't look as good as you had hoped.

The Art of Creating & Selling More Merchandise

Created: 17 Jan 2019  / Categories: Creative Direction, Graphic Design, Marketing

What's the secret to selling more merchandise? To sum it up in a few words: Variety. Uniqueness. Affordability. When you nail these three pillars in your offerings, you position ...

Merch Design That Helped My Client Stand Out

Created: 16 Jan 2019  / Categories: Creative Direction, Graphic Design

A few months ago, an old friend that I used to book shows with back in college reached out to me. I hadn't talked to this guy in a few years - we had fallen out of touch.

How to Sell Event Tickets Without Social Media

Created: 18 Dec 2018  / Categories: Marketing

You'll hear it time and time again. The money is in your email list...

8 Proven Strategies for Getting More Instagram Engagement for Your Brand

Created: 03 Dec 2018  / Categories: Marketing, Social Media

I think we can all agree that Instagram is vital component to a successful marketing plan. And with so much competition out there, you definitely want to make sure that you maximize your ...

4 Tricks the Experts Use to Optimize Facebook Ad Spend

Created: 28 Nov 2018  / Categories: Marketing

I get it - the Facebook Ad Manager can be daunting, with the interface getting more and more complex by the minute. Some of my clients have spent hundreds of dollars testing Facebook ads ...

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