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Marketing

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Sold Out Shows Start With These 4 Principles

Created: 02 Apr 2019

At my last job, agents would regularly ask us (the promoter) for our marketing plan.  Why? They wanted to see if the budget was being allocated in a way that

Stand Out from the Crowd and Get Sponsored with These Pitch Tips

Created: 19 Mar 2019

From time to time, I will ask the folks in my VIP Facebook group what they’d like to learn or what they need help with. (You can get access when

Feeling Stuck? My Simple Solution for Motivation…

Created: 25 Feb 2019

A few weeks ago, my husband and I had a week where we were out every night of the week. Between shows, nights out with friends, and meetings, our week

4 Positioning Tactics That Every Musician Ought To Know

Created: 31 Jan 2019

When I was in high school, I would go to 3-4 shows a week, sometimes more. I just loved live music so much. Before I could drive, my mom would

Tech-y Tips for Merch Design

Created: 18 Jan 2019

If you’ve been following my posts over the past few days, we have been exploring the various aspects of merchandise design, and why it’s important.  Hopefully, by now, you have

The Art of Creating & Selling More Merchandise

Created: 17 Jan 2019

The importance of solid merchandise designs is no secret to folks in the music biz. They’re not only a reflection of your brand (or band!), but also can be a

How to Sell Tickets Without Social Media

Created: 18 Dec 2018

You'll hear it time and time again. The money is in your email list...

8 Proven Strategies for Getting More Instagram Engagement for Your Band

Created: 03 Dec 2018

I think we can all agree that Instagram is vital component to a successful marketing plan in the live music space. People love looking at pictures, and Insta is a

4 Tricks the Experts Use to Optimize Facebook Ad Spend

Created: 28 Nov 2018

I get it – the Facebook Ads Manager can be daunting, with the interface getting more and more complex by the minute. Some of my clients have spent hundreds of

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