From time to time, I will ask the folks in my VIP Facebook group what they’d like to learn or what they need help with. (You can get access when you download my Delicious Design Checklist.)
Why do I do this?
I want them to succeed with what’s important to them.
I want to know what they want to know – so that I can be the MOST helpful in solving those problems.
One of our group members was asking about sponsorship proposals & pitches.
This is especially relevant to promoters, but also could be helpful for talent buyers or other music business owners as well.
It’s good form to put together some sort of presentation when you are asking someone to partner with you for a sponsorship. They’ll likely be giving you some kind of money, product, marketing support, or some combination of value. It’s important to show the company WHY you think it’s a good idea to partner and HOW you are qualified for the job.
In a past life, I used to make a ton of pitch decks. I could go on and on about how to craft the perfect pitch – there are so many components that go into making one that will sell.
For the sake of this email, though, here are the basics:
1. Tailor your deck / pitch to the client.
This is, hands-down, the most important component.
Think about what the client cares the most about, and speak to those points.
What can you include that will impress them?
Do you have relevant case studies? Showing past work helps to give them an idea of the projects that you have taken on.
Make sure to include any bonus support that the client will receive. Do you have any partnerships in mind that would help benefit the event? Do you have a built-in marketing team that will help support the project?
Customize. Customize. Customize.
2. Incorporate your branding into your pitch deck.
Nothing is worse than a boring, generic, off-the-shelf powerpoint template for your deck.
Infuse your pitch with your brand’s (or the event’s) custom colors, fonts, and accents for maximum impact.
Making sure that the imagery is unique to the event will show that you have gone the extra mile to customize the presentation. Taking time for these kinds of details will show that you’re serious about the partnership.
3. Craft a crystal-clear vision for the project.
Why do you want to win this client? Really try to think about WHY this business is important to you. When you partner with them, how will you be able to help them achieve their goals?
What are the steps that will be involved in the project, from start to finish?
Who are the key players that will be involved, and what pieces of the project will they be handling? Not only will this help put faces to the project, but it will also help the client understand who will be the point person for each of the project components.
4. Include the budget.
A lot of people try to dance around talks about money in business. Quite frankly, I don’t get it.
Business is just an exchange of value.
Including a well-thought-out and researched budget will show the client that you have thought through the process of the project, while also giving them a rough idea of the bottom line (dollar-wise).
Hopefully these tips help you craft your perfect pitch for your next sponsorship endeavor.
If you have questions, feel free to reach out via email – firstname.lastname@example.org.