The holidays are almost here! And this usually means a few things for businesses:
- Paid ads costs go WAYYY WAYYY up. There’s a lot more competition out there for goods bought and sold, so the inventory will be in high demand.
- Certain business models will flourish, while others will fall into a slow period. It’s not any reflection on how your business is doing – it’s simply that folks have different priorities at this time of year (think goals, nutrition, fitness, gifting, etc.).
If you’re one of those businesses that will thrive in the winter months, you’ve still got to do your part to break through the overwhelming amount of competition.
Here are some ideas on how you can get there:
- Partner with your favorite charity, and push out promotions that showcase how a percentage of sales will be donated. It’s a great way to do something good for your community, as well as get another brand on board to help with promotion.
- Run discounts and specials. Don’t forget about Black Friday, Cyber Monday, and the days counting down to Christmas. Use those dates as jumping off points for your promotions.
- Create urgency in your promotions. Having your offers run for a limited amount of time will encourage purchase behavior for those that are interested.
- Take the opportunity to create some content around what you’re thankful for, or do an appreciation post for your staff. This is a great way to let your followers / fans get to know the people behind the brand. With this kind of content, you can start to develop (or reinforce) brand trust, which can lead to brand loyalty.
- Ask your followers what their goals are for the new year, and then work to provide a solution on how you could help them get to where they want to be. Not only will this spark conversation on your channels (more conversation means your content gets bumped up in the algorithms, which means you will reach more people), you will get a deeper understanding of their needs and desires.
- For customers that buy from you, make sure to reward them with free gifts, or discounts on their next purchase. You can do this via email, paper coupons, etc. Make your offer irresistible – so that they just HAVE TO come back for more.
These are just a few ideas to get you started – hopefully they have helped to spark some ideas of your own.
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