Have you wondered how to convert followers into customers?

Maybe you feel like you had a really good handle creating content on social media, but the analytics didn’t seem to agree? Your followers grow and engagement on your posts is high, but no one ever purchases anything?

You tried adding in more content related to products so that it would be easier for your audience to find what they’re looking for, but nothing seemed to work as well as it should have been?

You’re not alone. This is a story that I hear time and time again from business owners in my marketing coaching sessions.

Here are a few tips on how to convert followers into customers:

Pile on the benefits.

Don’t just talk about WHAT you offer, but drive home WHY someone might need your product / service. What difference will it make in their life?

Use imagery that helps them envision their outcome.

Sell a lifestyle that is associated with your product / service. How will the customer feel after using it?

Use a call to action.

Often we get so caught up in telling people about our product / service that we forget to mention HOW they can buy. Send them to a link, tell them to shop, or provide an incentive for acting quickly.

Leverage user-generated content.

Has a customer posted about your brand on social media? Repost their content. Not only will this help to strengthen your community, but it provides social proof for those that are considering your product / service.

Look at your analytics.

Is there any post that you have created in the past that generated a lot of sales? Consider if there’s a way to recreate / reinvent that content in some way.

Have questions? Drop a comment below.

Or if you’d like to chat 1-on-1 about how you can turn followers into sales, book a marketing coaching session with me by tapping the button below.

On the Zoom call, we’ll take a look at your social account, and create custom strategies for your business, so that you can make more sales!