So it’s time to take your business to the next level.
You’ve got a solid product or service, you’ve got your feet wet in the market, but now you need to figure out how to scale, in a BIG WAY.
You need a fresh, elevated logo that will help you clearly communicate what you do, and you want to go a little further than the disappointing, half-baked designs that these guys on Fiverr and Upwork deliver.
I swear- it’s like they do the bare minimum to collect their paycheck, and show you some clip-art hodge-podge.
As a designer that has worked for some of the biggest names in the entertainment world, these guys make my blood boil.
They don’t value helping their clients get where they want to go.
They’re just out to make a quick buck.
And I’ve worked with too many clients that have been burned by these guys.
Because of that, I wanted to share with you some of my best tips on getting the most out of your commissioned design work, so that you have a better chance of winding up with a logo that you LOVE.
SECRET #1: Get your logo designed in black-and-white first.
A black-and-white version of your logo is the most versatile version.
There will be times in your business where you won’t be able to use color, and sometimes a grayscale version will not look the best.
Testing your logo in black-and-white first will allow you to see what your logo looks like on a light background in on a dark background.
This also allows you to focus on the form of the logo itself instead of the color elements.
After you have a rough idea of what the black-and-white logo will look like, then you can incorporate color.
You also want to get at least two options for the color palette, so that you can compare and contrast how those palettes play with the logo.
SECRET #2: Make sure that revision rounds are included in your design package.
This will allow you to give feedback to your designer, so that your changes can be integrated, and the logo can be tweaked to perfection.
Depending on the designer, 1, 2, or 3 revision rounds may be included in their logo design package.
You made me able to purchase additional rounds, but most of the time, the additional rounds of revisions will come at a higher rate.
This is why it’s SO important to do a quick business discovery, and clearly communicate what you want with your designer upfront.
SECRET #3: Make sure your designer will deliver your final logo in a vector format.
We’ve all seen businesses that have blurry graphics.
It’s not a good look. Don’t be one of those guys.
Vector art is created via mathematical formula formula.
Therefore, it scales flawlessly from a business card size to a billboard.
Obtaining this file format from your designer is absolutely critical if you’re planning on doing BIG THINGS with your biz.
BONUS TIP: Make sure to have a crystal-clear picture of who your target audience is, and communicate that to your designer.
Look at statistics for what you’ve done so far, and create an avatar for your perfect customer.
Where do they live?
What kind of places do they hang out at?
Are they male or female?
How old are they?
What are some of their hobbies or pastimes?
Make sure to clearly explain what your core offering is, as well as your business’ mission.
All of these factors will help determine what colors are appropriate, what types of fonts should be used, and what the overall look and feel of the logo should be.
If you have specific sales goals or will only be marketing to certain types of people, make sure to include that with your design brief.
For example, a logo that is geared towards a kids’ toy company will likely look different than a logo for an upscale restaurant.
You probably have certain types of imagery that pop into your head when you think of those two logos. And that’s for good reason.
You probably associate the kids logo with bright colors and fun fonts, while your visual of an upscale restaurant logo probably looks a bit sleeker and more refined.
You will want to think about a few core adjectives that you want to incorporate into your logo design and make sure to tell those to your designer.
I know this was a long one, so if you’ve made it this far, kudos!
I hope this was helpful to you – let me know what you think in the comments or feel free to contact me with questions.
*** Note: I am in no way affiliated with the Nike logo. I did not design it and claim no part of ownership of it. ***