The importance of solid merchandise designs is no secret to folks in the music biz.
They’re not only a reflection of your brand (or band!), but also can be a memorable takeaway for potential collaborators and clients.
I’d like to give you some tips for conceptualizing merch that will stand out with your audience.
1. Think outside of the t-shirt.
T-shirts are as basic as they come, and yet, they’re probably the first thing that you think of when you hear the word “merchandise.”
Sure, they’re cheap to mass produce, but I challenge you to push yourself to come up with a few creative items that would be unique to your brand.
There are a ton of other options out there for printing.
Lighters. Hats. Bandanas.
Enamel pins are super hot right now.
One of my favorite custom items that I have ever seen was created by one of my friend’s bands. Their band has a dark kind of vibe, and they created custom tarot cards to give away at their shows.
The options are endless.
Dream it and get it printed!
2. Try a design that goes beyond your logo.
If you’ve downloaded my Delicious Design checklist and put in the work to create guidelines for your brand, you should have a clear idea of how your brand should be presenting itself to the world.
As you have worked through the checklist and jotted down some ideas, you may have come up with adjectives that you keep coming back to – words that describe your brand.
You can use that inspiration and infuse it into your merchandise design!
While logos are awesome and definitely have their uses, merch is a great place to get to play with your brand and explore the different possibilities of stretching and molding it into something less concrete.
3. Hand-made goes a long way.
For the holidays, one of my clients hand-made candles for every person that they worked with over the course of 2018.
There’s something special about giving someone a gift that is hand-crafted.
It’s the time and energy that has been poured into its creation – which is invaluable.
Another of my friends recently created a series of hand-bound book of original poems and sold them. Talk about peeking into someone’s soul.
What personal touch could you give to your merch items that would give your audience that inside look?
4. Have merch items for various price points.
One of my mentors always says, “the most dangerous number in business is one.”
And it’s true.
Make sure you’ve got something for the superfan that wants the extra-special-exclusive-one-time-only kit and kaboodle, as well as something for the kid who’s only got $5 in his pocket.
Sales are sales – and having a variety of different priced offerings will help you hit your income goals.
I hope, by now, you’ve got some ideas brewing for your own endeavors.
Tomorrow, I’m going to share a few more tips with you on merch production – this time, on the technical side.
If you need guidance on how to get started with making these ideas a reality, shoot me an email at firstname.lastname@example.org. I’d love to see if I could help you on this journey.